In his childhood Geoff was brought up with a set of values which he has carried through to his adulthood. His philosophy is that life is for living - whatever you want to do, just do it - but remember to respect other people along the way and value what you have. The best things in life are freely given and are free to give.

Geoff's 'golden rules' are:

• Respect costs nowt
  
• Your health costs nowt
  
• Your manners cost nowt
  
• Its costs nowt to say thanks
  
• But best of all it costs nowt to smile!

In fact, he believes in these principles so stongly that he has them painted on his company vehicles - so keep an eye out for them!